Lyreco, ranked amongst the first worldwide distributor of office supplies, has announced the change of name for its range of private label products from Impega to Lyreco.
Impega is one of the most powerful European office products brand. Having first been launched in the French market over 40 years ago, it is now a market leader in many European markets. The clear goal of the change is to simply reinforce the strength of the Lyreco brand by extending the loyalty on products to the company.
The Lyreco range will maintain the already market-leading quality/price levels. In that way, Impega Premium, Impega and Impega budget will become Lyreco Premium, Lyreco and Lyreco Budget. The recently launched external product quality testing programme will continue to be extended across this full range.
The complete changeover from Impega to Lyreco will be finalised in the 2010 catalogue, leaving 18 months to manage the progressive switch.
Lyreco’s product proposition remains unchanged meaning Lyreco will continue to encourage and develop the sale of leading manufacturer brands.
A new way for Lyreco to confirm its presence on the global marketplace!